How is the product price policy determined?
When determining a price policy for your products, you must first make sure that it is suitable for your brand target, customer base and related product groups. You can decide by looking at whether you want to use specific campaigns, promotions, certain fee scales. For example, some companies; When sales begin to decrease in a certain product group, it is going to stimulate its sales with campaigns such as "Buy before it runs out! 9.99 until a certain time *". When you want to sell a lot in a short time, you can make your packaged products attractive to the customer.
How is price positioning done in e-commerce?
What do we need to understand from price positioning? After creating the original identity of your brand, positioning the value of the products you have. Explore your target audience. Find out your place in the market. Measure your value and market that value to your potential customers.