What Are Dynamic Pricing Strategies?
If you are part of the e-commerce market, you must be open to competition. When determining your prices, you can choose the pricing strategy according to the competitor. Some companies determine the prices of their products according to the prices of their competitors. You may want to set a price slightly below or just above your competitor's prices.
What is psychological pricing?
Psychological pricing is a marketing strategy based on the customer's buying orientation. In this strategy, prices are written as fractional, creating a perception on the customer that the product is affordable. When 10 TL is written, the interest shown in the product is not the same as when it is written 9.90. The customer tends to round this to 9 TL, not 10 TL. Another example is that instead of paying 30TL + 10TL shipping, 40TL + shipping is free! option is to find more attractive.